Intlangano yobuchwephesha iye yabeka ngesibindi isigqibo sokuba izinto zokupakisha izithambiso ngokuqhelekileyo zibalelwa kwi-70% yeendleko ngophando, kwaye ukubaluleka kwezinto zokupakisha kwinkqubo ye-OEM ye-cosmetic kuyabonakala. Uyilo lwemveliso luyinxalenye ebalulekileyo yokwakhiwa kwe-brand kunye nenxalenye ebalulekileyo ye-brand tonality. Kunokuthiwa ukubonakala kwemveliso kugqiba ixabiso le-brand kunye nemvakalelo yokuqala yabathengi.

Impembelelo yokupakisha ukungafani kwezinto ezibonakalayo kwi-brand ayikho kuphela loo nto, kodwa idibaniswa ngokuthe ngqo kwiindleko kunye nenzuzo kwiimeko ezininzi. Ubuncinci umngcipheko kunye neendleko zokuthuthwa kwemveliso yenye yezinto ekufuneka ziqwalaselwe.

Ukunika umzekelo olula: xa kuthelekiswa neebhotile zeglasi, iibhotile zeplastiki zinokunciphisa iindleko zokuthutha (ubunzima obulula), izinto eziphantsi eziluhlaza (ixabiso eliphantsi), kulula ukuprinta phezu komhlaba (ukuhlangabezana nemfuno), akukho mfuneko yokucoca (ukuthunyelwa ngokukhawuleza) kunye nezinye iingenelo , yiyo loo nto iibrendi ezininzi zikhetha iplastiki kuneglasi, nangona iglasi inokuyalela iprimiyamu ephezulu yebhrendi.

Ngaphantsi kwesiseko sokuba abathengi bahlawula ingqalelo ngakumbi nangakumbi kuyilo lwezixhobo zokupakisha, ukuze bayilwe oku kulandelayo, izinto zokupakisha ezilula nezinesisa.